• 47% of women over the age of 50 are single. (This means they are financially responsible for themselves.)
• Women's retirement income is less than that of men because a woman is away from the work force for an average of 14.7 years as compared to 1.6 years for men. (Women are typically the primary caretaker of the home.) This, along with lower salaries, adds up to retirement benefits that are only about 1/4 of those of men. (National Center for Women and Retirement Research- NCWRR)
• 50% of marriages end in divorce. (And who typically ends up with the children? The woman. So now she is solely financially responsible for herself- and her children.)
• In the first year after a divorce a woman's standard of living drops an average of 73%.
• As of 2000, women are expected to live an average of 7 to 10 years longer than men, (Ann Letteeresee June 12, 2000), which means they must provide for those extra years. However, married baby boomer women can expect to outlive their husbands by 15 to 20 years on average.
• The average female born between 1948 and 1964 may likely remain in the workforce until atleast 74 years of age due to inadequate financial savings and pension coverage. (National Center for Women and Retirement Research, 1996)
• Of the elderly living in Poverty: 3 out of 4 are women (Morningstar Fund Investor) and 80% of the women were not poor when their husbands were alive.
• Approximately 7 out of 10 women will at some time live in poverty.

Please make no mistake, you do make a difference in the life of a woman when you support her business. Thank you.